Research report: How ESG Assurance can prevent brand damage

Overview

Here at Menzies, we work with businesses to help ensure that ESG claims are underpinned by credible evidence and aligned with recognised standards. This research report will explore the common pitfalls brands face, how assurance can help, and why integrating it into your ESG and marketing practices now could save far greater costs down the line.

If you are responsible for your brand’s reputation, or you’re an agency responsible for the brands you create content for, ESG assurance should not be an afterthought. It’s an opportunity. Brands that take the lead in responsible marketing deserve to communicate their progress with confidence and be recognised for it.

This report outlines a practical approach to help businesses and their agencies do exactly that: avoid missteps, strengthen claims, and build campaigns that stand up to scrutiny and consumer expectation alike.