About
I’m a Director of Marketing Services at Menzies LLP, helping ambitious organisations turn strategy into measurable growth. I specialise in AI-driven go-to-market strategy, growth marketing, and commercial execution, acting as a growth partner to leadership teams who need clarity, momentum, and results, not just plans.
I lead Menzies Marketing Services, where we bridge the critical strategy–execution gap faced by many growing businesses. My role blends C-level strategic advisory with hands-on operational leadership, supporting clients across go-to-market and growth strategy, AI-powered marketing and automation, B2B and B2C marketing transformation, sales and marketing alignment, and brand positioning and market entry.
I help organisations move from ambition to execution with confidence. This approach has delivered outcomes such as £600k+ order books from market entry, 1,000+ qualified leads through AI-driven outreach, and significant revenue growth across B2B and B2C environments. I’m most proud of consistently helping organisations translate strategic ambition into measurable commercial success.
I’m most proud of consistently helping organisations translate strategic ambition into measurable commercial success. Career highlights include driving 345% revenue growth at my consultancy, 16th Ventures, culminating in a successful business sale; building a UK market entry from zero to a £600k order book for an international agency; delivering a €2.5M sales pipeline through strategic repositioning and integrated marketing at a global brand; and pioneering practical GenAI education by designing and delivering “Applied GenAI: Turn Theory into Campaigns” for leading higher-education institutions. Across every role, the common thread is clarity, execution, and impact; supported by strong leadership and modern marketing capability.
Outside client work, I’m passionate about exploring how AI reshapes creativity, leadership, and marketing, as well as teaching and mentoring the next generation of marketers. I also value international perspectives on business and culture, and I contribute thought leadership at the intersection of strategy, technology, and growth.
If you’re a business leader looking to turn strategy into action, accelerate growth, or explore how AI-enabled marketing can deliver commercial advantage, I’d be delighted to connect.