About
With over 30 years of experience, I’m driven by a passion for helping people and businesses grow with purpose. I thrive in environments where collaboration, innovation, and a shared commitment to sustainable success are at the heart of everything we do.
As an Associate Director, I’m responsible for driving the firm’s sector marketing strategy and strengthening the Menzies brand across the North West and Midlands. My focus is on ensuring the opportunities created through our merger are fully realised, expanding our market reach, promoting our sector expertise, and enhancing the visibility of our Not-for-Profit and Social Housing services across the UK.
My role includes developing and managing regional marketing budgets and overseeing brand and profile-raising activity across multiple sectors and geographies. Having previously served on the Operations Board, I also gained valuable insight into strategic leadership, firmwide performance, and operational alignment. That experience deepened my understanding of how marketing, business development, and brand strategy drive sustainable growth and long-term business success.
Alongside my marketing leadership responsibilities, I have extensive experience in Social Value strategy and delivery, developing and implementing numerous SV plans for clients across diverse sectors. My work ensures social value policies and processes comply with legislation and best practice, while aligning with client priorities and measurable community outcomes.
I also support the firm’s broader purpose through active involvement in Social Value and ESG initiatives. I’m proud to represent Menzies as a member of the Pro-manchester Social Mobility Committee, the Greater Manchester Social Value Network (GMSVN), and the Greater Manchester Chamber of Commerce (GMCC), championing inclusion, community engagement, and responsible business practices.
I take pride in building strong relationships, creating opportunities, and ensuring that everything we deliver as individuals and as a firm reflects our shared values and long-term vision for meaningful, sustainable success.