In store shopping: the traditionalist way to identify the products you need, and more importantly didn’t realise you needed. But are us millennials turning this age-old experience on its head?
In recent years the idea of online shopping, and its consumer offering, has grown exponentially. Online shopping is quite simply a sale that is done via the internet. The ease of this transaction has given both buyers and consumers the ability to come together regardless of; location, previous interaction or demand.
The rise of online retailers
Who are the Millennials?
The majority of millennials want to visit the shop; they want to see, touch and test the product before buying. Instead of competing on price, stores should continue to invest to entice customers. By focusing on their core competencies—one-on-one, human-to-human customer service, sensory-stimulating in-store experiences, and promise of instant gratification—traditional stores have an opportunity to excel where websites falter; and if retailers can merge both in store and e-commerce sales they will far exceed their competition.
Menzies specialist retail team works alongside a number of business that face these very issues. With our tailored, focussed and informed approach we will be able to provide you with meaningful management information for you to effectively incorporate into your strategy for the future.