Mark Perrin – Strategic Advisory Partner
Most SME businesses state sales growth as a key business objective. However, despite this many do not proactively engage with their existing clients or have a well-structured sales and marketing plan.
Businesses should understand who its ideal customers are for each of its different product and service lines, so it can establish what the best channels to market are.
The cost of not engaging with existing clients is huge and business are potentially losing easy sales and also those customers are at risk altogether.
We help SME businesses to maximise value and profitability from their existing customers using an approved approach. The most effective businesses have complete clarity about their target market; how to position their products and services offering; and ensure their quality standards and pricing are positively aligned. This also enhances the lifetime value of a customer and customer retention.
Marketing Solutions services
- Consistently communicate the benefits of their product and service offering
- Identify the most profitable products, services or jobs and change the focus of the sales and marketing activity as a result
- Report on the profitability of each customer and proactively use this data
- Increase sales and profitability by improving business development management
- Increase retention of customers by creating best practice in customer account management
- Improve quote conversion by establishing best practice in price setting and tendering
- Create a sales and marketing strategy, then implement and track results.
Strategic business advisory expertise
The Menzies Strategic Business advisory team have substantial experience and a range of unique tools to help you in these areas:
- Product/service lifecycle
- Maximising profitability by product, service line, job and customer
- Ideal customer profiling
- Improving sales to existing customers
- Customer account management
- Improving customer retention
- Sales and marketing plan
- Building a valuable pipeline
- Maximising value from sales and marketing resource.
Our unique advisory approach helps business owners to reduce risk and improve performance in their business. As a result, we have been able to meet their aspirations and even surpass them.
To speak to a partner or for more information about the services we offer please contact one of the Menzies LLP offices or complete our online contact form.