Crossing The Great Wall - forging links with China
21 November 2011

A trade visit to China by accountants Menzies LLP has brought back a valuable package of resources for UK companies in the South East wishing to develop business in the country.

Working with the China Britain Business Council and UK Trade and Investment, partners at the accountancy firm visited business advisers and trade organisations in Beijing and Shanghai to develop links and more fully understand the support channels available for UK companies.

Menzies' lead international Partner, Andrew Denley, said: "Our aim was to identify the right contacts for UK companies seeking to develop business in China. The Chinese economy's demand for Western goods gives British business a significant opportunity. The problem is that China is still a tricky country to operate in if you don't understand how business is conducted there. Reliable contacts and good local advice are essential if you are to avoid the many pitfalls."

The visit coincided with the firm's attendance at the annual conference of accountancy network HLB International. Menzies is the lead member of the network in the UK and sees its international contacts and expertise as an essential tool for UK companies wishing to export into overseas territories.

Denley said: "Although Shanghai is still recognised as the ‘first business city' in China, the regions are growing in importance. HLB International has five member firms across China. All are English speaking and are well versed in helping British companies set up. The value of this should not be under-estimated."

A recent study by the China Britain Business Council in conjunction with Leeds University identifies the key regional cities that are going to become the next phase of the country's development plans. CBBC is bringing its Regional Cities of China road-show to Britain over the next few months to provide information to companies looking for the next opportunity in China. For further information, please click here.

- ends -